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Designed + printed in Chattanooga
Free shipping over $49.99
Worn by 3,000+ Locals
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We exist to keep the spirit of the Scenic City alive. And to give back to the community that built us. Loving where you live should always look this good.
Chattanooga Is Now a National Park City. So We Made a T-Shirt About It.
In 2025, Chattanooga officially became America’s first National Park City. And no, we didn’t bribe anyone. (That we know of.) This is a global designation that honors cities going all-in...
Read more
Goodbye, Hoff. Local Hot Sauces to Fill the Hoff-Shaped Hole in Your Heart
If you’ve ever scrambled eggs with Hoff Sauce like it was a secret ingredient handed down from the heavens…If you’ve ever brought a bottle to a cookout and told everyone...
Read more
Rainbow Lake: Signal Mountain’s OG Adventure Playground
Hidden in the dense woods of Signal Mountain lies Rainbow Lake, a living postcard of Tennessee history and outdoor chaos. Built in the 1910s, this spot wasn’t just a calm...
Read more
15 Epic Chattanooga Hiking Spots
Chattanooga is a hiker’s playground and one of the South's most epic destinations for exploring the outdoors. With trails for every kind of adventurer—from casual day-hikers to die-hard trekkers—you’ll find...
Read more
Reliving the Super Waterslide: Chattanooga's Ultimate Summertime Scream-Fest
Back in the day, summer in Chattanooga meant one thing: the Super Waterslide. Perched on the side of Lookout Mountain along Cummings Highway, this iconic slide wasn’t just an attraction...
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Remembering the Raccoon Mountain Alpine Slide: Chattanooga’s Lost Thrill Ride on the Edge
High up in the wild hills of Chattanooga, Tennessee, a thrill ride once reigned supreme: the Raccoon Mountain Alpine Slide. Part amusement ride, part mountain adventure, this beast of a...
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Chattanooga Is Now a National Park City. So We Made a T-Shirt About It.
In 2025, Chattanooga officially became America’s first National Park City. And no, we didn’t bribe anyone. (That we know of.) This is a global designation that honors cities going all-in...
Read more
Goodbye, Hoff. Local Hot Sauces to Fill the Hoff-Shaped Hole in Your Heart
If you’ve ever scrambled eggs with Hoff Sauce like it was a secret ingredient handed down from the heavens…If you’ve ever brought a bottle to a cookout and told everyone...
Read more
Rainbow Lake: Signal Mountain’s OG Adventure Playground
Hidden in the dense woods of Signal Mountain lies Rainbow Lake, a living postcard of Tennessee history and outdoor chaos. Built in the 1910s, this spot wasn’t just a calm...
Read more
15 Epic Chattanooga Hiking Spots
Chattanooga is a hiker’s playground and one of the South's most epic destinations for exploring the outdoors. With trails for every kind of adventurer—from casual day-hikers to die-hard trekkers—you’ll find...
Read more
Reliving the Super Waterslide: Chattanooga's Ultimate Summertime Scream-Fest
Back in the day, summer in Chattanooga meant one thing: the Super Waterslide. Perched on the side of Lookout Mountain along Cummings Highway, this iconic slide wasn’t just an attraction...
Read more
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JOIN THE CLUB
Get 15% off your first order when you sign up
Join the club for exclusive drops, restocks, and a shot at Free Stuff Fridays. Spam? We'd rather chug river water.